“Without data you’re just another person with an opinion.”
– Edwards Deming, Statistician

FUN FACTS!  Who likes to learn fun (and functional) facts?

Instead of retaining useless information in your brains, like old commercial jingles from the ’80s & ’90s (give me a break, give me a break, break me off a piece of that Kit Kat bar!) or random facts (did you know that NY requires sellers to disclose that their property is haunted?), why don’t you come to our April breakfast and learn some useful facts?

We are bringing in a special guest speaker, Chris Porter, to share exactly how demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore!

Our guest speaker co-wrote the book “Big Shifts Ahead” to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to:

• plan your business better;
• support your decisions with facts; and
• clarify the demographic confusion using the groupings and frameworks used in this book.

I read this book several months ago and it was a page turner!  Learn why facts like these impact every day business decisions…

• The percentage of businesses that are startups has trended down since the last 1970s.
• 41% of children in the US are born to a single mom. (vs 5% in 1960)
• By 2025, we expect 66 million Americans to be 65 or better compared to 48 million in 2015, more than half of them born in the 1950s.

As laid out in the introduction of the book, “We presented our preliminary findings more than two dozen times to more than 1,000 people and learned a lot from their feedback. We could see the light bulbs go off as people now understood why their friends and family behaved so differently from them and why their businesses needed to change to keep up with the shifts.”

“Fantastic read, engaging, relatable and a ‘could not put it down’ experience. This well-thought out decade-born approach now provides the backdrop for key business decisions we make every day.

— Caroline Simmel, Senior Vice President of Marketing at Edward Andrews Homes

Register here!

Jen Mitchen